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RECREATION NL LAUNCHES AN AMBASSADOR PROGRAM BY PROMOTING HEALTH AND WELLNESS IN THE PROVINCE

June 5, 2024

St. John’s, NL – Recreation NL is once again raising the bar on what recreation is in this province! By launching a year-long campaign that focuses on the body, mind, and soul benefits that come from making ‘you’ time, Recreation NL hopes that with the help of province-wide wellness ambassador program, Newfoundlanders and Labradorians will learn more about recreation.

Recreation NL has partnered with community members who will serve as wellness ambassadors throughout the year as they showcase the different recreational activities they offer or are found in their region.

These clips can be found in social media content, paid advertising, and other marketing opportunities throughout the year to promote the wide variety of recreation and wellness activities within the province.

“As part of this program, we wanted to see anything and everything – hiking treks, knitting groups, gardening, music lessons, craft corners, cooking classes, and beyond! Anything that keeps people happy and healthy – That’s Recreation! Showcasing the wellness activities that our recreation members are doing, can help others better understand what recreation really is. It’s also fitting that we launched this campaign within Recreation Month.” says Recreation NL President, Jerry Knee.

Be sure to follow Recreation NL on Facebook, Instagram and X throughout the year to learn more about recreation with our team of ambassadors.

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About Recreation NL: A not-for-profit organization established in 1971 to promote the values and benefits of recreation. Recreation Newfoundland and Labrador envisions a province of engaged communities where all people embrace the benefits of recreation to enhance their quality of life.

Media Contact: Pamela Sheppard – Communications Coordinator for Recreation NL, communication@recreationnl.com

 

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